This week, as I was sitting down to write my blog post for operations, I came to face what I thought was a pretty big problem. Operations is invisible. Typically, I would break down a company that does a particular business activity brilliantly (in this case, operations) based on my experience. That’s what I have done with Sales, Marketing, and Customer Success.
How CRED nailed its first ad campaign
Last year, Indians saw one of the best marketing campaigns we had seen in a long time. A lot of people couldn’t make any sense of it, but that’s the thing. It wasn’t supposed to make sense for everyone.
The campaign was titled, “not everyone gets it” and was launched by credit card management company, CRED.
In this blog post, we try to decode the genius behind the series of videos that sent so many of us tapping away at our phones to heed Bappi Lahiri’s call and download CRED.
Five lessons I learned from attending a Sales Mastermind
“Sales is all about helping good people solve problems”
About a few months ago, I asked Nick Rundlett, the sales manager at Toggl, to discuss sales with me for a few minutes. The meeting that followed became a really important one for me, for more reasons than one.
I was wrong about Customer Success
Customer Success is probably the most misunderstood job in a business.
When you hear the words, “customer success”, do you conjure up an image of rows of robots sitting on telephones handling unhappy customers? If you do, I wouldn’t blame you, because up until a few days ago, I did too.
In reality, however, customer success is an entirely different animal. As I spent this week learning all I could about customer success and building customer success projects, my mind went back to the time when a company used its brilliant CS strategy to not only retain me as a customer but also turn me into an unofficial part-time salesman. Funny thing is, I didn’t even realize it was a part of CS back then, but now with added insight, that seems like a perfect place to begin this story.
The Customer Success Project
It’s been an amazing week learning all about Customer Success. Throughout the week, I learned multiple CS tools and used them to create an integrated Customer Success system for SHRED. The full project is given below-