How CRED nailed its first ad campaign

Last year, Indians saw one of the best marketing campaigns we had seen in a long time. A lot of people couldn’t make any sense of it, but that’s the thing. It wasn’t supposed to make sense for everyone.

The campaign was titled, “not everyone gets it” and was launched by credit card management company, CRED.

In this blog post, we try to decode the genius behind the series of videos that sent so many of us tapping away at our phones to heed Bappi Lahiri’s call and download CRED.

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I was wrong about Customer Success

Customer Success is probably the most misunderstood job in a business.

When you hear the words, “customer success”, do you conjure up an image of rows of robots sitting on telephones handling unhappy customers? If you do, I wouldn’t blame you, because up until a few days ago, I did too. 

In reality, however, customer success is an entirely different animal. As I spent this week learning all I could about customer success and building customer success projects, my mind went back to the time when a company used its brilliant CS strategy to not only retain me as a customer but also turn me into an unofficial part-time salesman. Funny thing is, I didn’t even realize it was a part of CS back then, but now with added insight, that seems like a perfect place to begin this story.

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The SEO Project

If a couple of weeks ago (overwhelmed by my massive popularity) you were to look up “Kovid Bhaduri” on Google, you would find this-


The 5th search result displays my site. Thankfully, the four above also redirect to my own social media. Of course, there’s the added bonus of having a worldwide plague as my “did you mean”


At the time, I was trying to learn the basics of digital marketing. I was looking up different digital marketing strategies, and SEO was one that really caught my fancy.

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