LinkedIn is one of the most valuable social media platforms out there. It is an active, living community of over 740 million professionals.
People from all types of career paths, experience levels, educational qualifications, and types of employment have found their way to LinkedIn.
If you’re reading this article, chances are, you have too.
In this article, I break down some tips and tricks to help you get the most out of your LinkedIn experience. Whether you’re a freelancing professional, a student yet to begin your career, or a small business owner looking to start harnessing the power of this awesome website, the following article will have something for each of you.
Where’s the Operations department?
This week, as I was sitting down to write my blog post for operations, I came to face what I thought was a pretty big problem. Operations is invisible. Typically, I would break down a company that does a particular business activity brilliantly (in this case, operations) based on my experience. That’s what I have done with Sales, Marketing, and Customer Success.
How CRED nailed its first ad campaign
Last year, Indians saw one of the best marketing campaigns we had seen in a long time. A lot of people couldn’t make any sense of it, but that’s the thing. It wasn’t supposed to make sense for everyone.
The campaign was titled, “not everyone gets it” and was launched by credit card management company, CRED.
In this blog post, we try to decode the genius behind the series of videos that sent so many of us tapping away at our phones to heed Bappi Lahiri’s call and download CRED.
Five lessons I learned from attending a Sales Mastermind
“Sales is all about helping good people solve problems”
About a few months ago, I asked Nick Rundlett, the sales manager at Toggl, to discuss sales with me for a few minutes. The meeting that followed became a really important one for me, for more reasons than one.
I was wrong about Customer Success
Customer Success is probably the most misunderstood job in a business.
When you hear the words, “customer success”, do you conjure up an image of rows of robots sitting on telephones handling unhappy customers? If you do, I wouldn’t blame you, because up until a few days ago, I did too.
In reality, however, customer success is an entirely different animal. As I spent this week learning all I could about customer success and building customer success projects, my mind went back to the time when a company used its brilliant CS strategy to not only retain me as a customer but also turn me into an unofficial part-time salesman. Funny thing is, I didn’t even realize it was a part of CS back then, but now with added insight, that seems like a perfect place to begin this story.
The Customer Success Project
It’s been an amazing week learning all about Customer Success. Throughout the week, I learned multiple CS tools and used them to create an integrated Customer Success system for SHRED. The full project is given below-
The SEO Project
If a couple of weeks ago (overwhelmed by my massive popularity) you were to look up “Kovid Bhaduri” on Google, you would find this-
The 5th search result displays my site. Thankfully, the four above also redirect to my own social media. Of course, there’s the added bonus of having a worldwide plague as my “did you mean”
At the time, I was trying to learn the basics of digital marketing. I was looking up different digital marketing strategies, and SEO was one that really caught my fancy.
Virtuous Cycles
“Hey Kovid, how are you?” “I got caught up in the loop man”
“Oh, that really sucks” “Yeah, it’s amazing”
“What?” “What?”
Continue reading “Virtuous Cycles”